Vice-President Experience Design
VP, Experience Design
Key Function: Day to day management of the Company’s User Experience and Interface Design teams to ensure the delivery of rich, usable, online experiences, while meeting the daily business objectives of our clients and driving results for their business.
Liaises With: Internal: Sales, Account Management, Creative, Technical and Administrative personnel and affiliates. External: Client Personnel (all departments as required); Client Agencies and Third Party Suppliers (as appropriate).
MAJOR RESPONSIBILITES:
(1) Work closely with the Chief Creative Officer to establish creative design and user experience standards, providing strategic counsel and interpretive working knowledge of critical human behavioral factors as they interact with current and future information technologies across the social media space.
- Lead the User Experience team to bring the insights and ensure the practical definition and organization of information pathways, navigation, labeling, and searching systems balancing end-user and client objectives.
- Assign UX team leads to all client program developments
- Approve all usability and accessibility criteria developed for potential site users; measurement and assessment of website performance; track website usage and industry-wide Internet trends.
- Create and implement user interface standards and establish information architecture best practices for the company.
- Guide the UX team in working with the Strategic Solutions team to action key research insights and Identify distinct shared interest and online groups for each Client project.
(2) Working with team members, build and support effective interdepartmental communication, ensure that policies and procedures that optimize program delivery are written and clearly disseminated throughout our organization.
- Ensure all information architecture deliverables, user scenarios, task Flow diagrams, sitemap / navigation scheme / taxonomy, wireframes, interaction outline / specifications and copy direction outlines are professionally prepared and stored.
- Encourage a highly collaborative approach with content management specialists to enhance and leverage the existing content management and technology infrastructure to increase efficiency
- Approve what content and functionality sites will contain.
- Identify requirements and/or help sell in proposed solutions in conjunction with Client Services and/or Digital Strategy teams.
- Work with the CCO and Digital Art Directors to plan and develop graphical user- interface design principles, providing Web usability expertise to clients and team members
(3) Champion Knowledge Development across the department
- Demonstrate a passionate interest in Social Media development to provide solutions for business problems, investing personal time where necessary.
- Attend relevant industry expositions, seminars and courses from time to time.
- Share industry, especially social media, trend knowledge within the management team and creative / UX departments at relevant team meetings or informal meeting sessions.
- Maintain current familiarity with Content Management Systems (CMS), dynamic web applications, e-mail marketing and direct mail, to understand how to manage usability as it relates to conversion and personalization of content for customer segments.
Remuneration: Base salary plus Performance Incentive Plan enrollment.