Social Media Conversation Analyst
Basic Qualifications
The Conversation Analyst must possess proficiency in media, the blogoshere, and social media as well as have a keen familiarity with communications and public relations.
The Conversation Analyst must have a comprehensive understand how new media affects business, products, markets, personnel, outside influencers and others. S/he must have the ability to succinctly convey this knowledge to the media and account team members. The Conversation Analyst must have a solid grasp of public relations, and be able to recommend a variety of communication strategies and tactics to his/her team and public relations account teams. S/he must be able to work effectively and provide sound counsel to junior staff on account teams. S/he must have experience with blogs, chat rooms, forums, social networks, etc. The Conversation Analyst should have between three and six years’ experience and a bachelor’s degree from an accredited college or university.
Responsibilities
Responsibilities include, but are not limited to:
Client Servicing
- Builds relationships with Company contacts and provides proactive counsel
- Understands competitive landscape and how it impacts clients
- Manages multiple projects for multiple teams from concept to training on time and on budget
- Accurately estimates expenses and time allotment for tasks
- Proactively manages correspondence (i.e. daily updates, activity reports, etc.)
- Participates in client presentations
- Researches as needed
- Trains staff to complete projects
Writing and Editing
- Conducts social media & blog monitoring
- Researches, interviews, writes/ edits/ updates reports for clients about trends, issues and opportunities in new media
- Demonstrates strong analytical and strategic skills to present data & make recommendations to clients
- Teaches and trains staff on new and emerging technology writing
- Develops responses and advice in keeping with clients’ objectives
- Has solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace
- Understands general principles of business and marketing and the role of PR in the communications mix
- Uses proprietary methodologies where relevant
- Has knowledge of agency services and ability to talk intelligently about agency at internal and external meetings and industry functions
Planning, Organization and Research
- Has effective project management working closely with teams
- Has a solid understanding of “big picture” social media; maintain awareness of and activities and how they relate to overall objective/target
- Participates in brainstorms
- Conducts online research
Financial Planning and Management
- Effectively works within account budget parameters and deadlines
- Understands and participates in agency billing and invoicing procedure
- Maintains detailed knowledge of expenses, working knowledge of over servicing and profitability
- Computes personal timesheets and expense reports in a timely manner
Business Development
- Assists with review of new business
- Develops network of industry contacts; participates in relevant professional associations
- Participates in drafting new business presentations
People Development
- Assists in recruiting, interviewing and selecting Company personnel
- Contributes to performance appraisal process for peers and managers
- Engages in team building activities
Leadership
- Demonstrates Company values (quality, integrity, respect, entrepreneurial spirit, mutual benefits)
Measuring Progress
A Conversation Analyst will be at the senior level of the job, working toward Senior Conversation Analyst responsibilities, when s/he demonstrates the following:
- Under minimal supervision, has a complete understanding of job tasks and an ability to perform them easily
- Has a solid understanding of all new and emerging technology tools and how it affects the client; strong marketing and research skills
- Trains via Company University, client contact and industry-wide on new and emerging technologies and teaches account team members on an one-on-one basis
- Conducts more comprehensive research, learning new technology and best methods/practices
- Applies understanding of industry to daily research and planning future client initiatives
- Maintains quality communications regarding program progress, and advises Company team on industry updates
- Develops solutions to a wide variety of problems, including those in program management, client relations and balancing reports’ workloads
- Must be able to work independently and under general direction with minimal supervision
- Has developed strategic thinking skills
- Instills high level of trust by supervisors
- Adeptly reports progress to supervisors